The Upstart personal loan direct mail kit features a handwritten font on three parts of the kit: the outer envelope, offer letter and second personal letter. Handwritten fonts offer huge benefits to direct mail kits by increasing levels of trust and credibility.

You’ll notice here, on the outer envelope, that the message is personal to the reader. It begins with the reader’s name to start, and the entire body of the message speaks directly to the point and the reason for the direct mail piece. For personal loan organizations, the offer is key to the mail piece to gain responses, and in this case the offer is trying to lower your monthly payments.

You’ll notice in the offer letter that it is very official looking with a grid at the top calling out key features to the offer in the cells. The additional touch of a hand-circled, important item adds to the handwritten effect – in this case the pre-qualified portion. You’ll notice other key notes in a handwritten font further down the letter which call out important features such as only taking 5 minutes to apply and why the look at education and job history to “help them say ‘yes’ when others say ‘no'”.

On the second personal letter other key items are underlined with a handwritten style like “education and job history”. Lastly a handwritten signature and a note at the bottom inferring that the Co-Founder & Head of Product personally wrote that himself to the reader ties the rest of the handwritten features together.

Handwritten style fonts are easy to add to any mail piece, and can be variably personalized per mail piece. The handwritten font instills a sense of credibility to a direct mail piece, and works extremely well for financial organizations.