This is another great tax season direct mail kit you can benefit from. This Health Equity kit includes tactical design elements that can be reproduced. Take note of the black box on the top left edge and the barcode in the lower right corner.

The first quarter of the year has an influx in financial communication because of tax season. This is a great time for organizations to increase their volume for direct mail marketing. The reason is because people are looking at their mailbox contents more, searching for their tax documents.

If you do plan to increase mail volume, it is also a good time for new test concepts. If you don’t already, mimicking tax document envelope designs would make for a great test against your current control.