This tax season direct mail kit is yet another great example of things to learn from. The outer envelope design is very minimal. It only features some copy on the back of the outer envelope. These are all great examples for things you could be doing to increase open rates.

In my first article on things to learn from tax season, I cover the W2 direct mail kit. The W2 kit is very simple and only features a couple of items that are tactical. This retirement funds DM kit also has a tactical design that features minimal graphics.

It is currently the prime time for tax season. People are searching their mailboxes frivolously for tax documents. For the insurance and financial organizations, this would also be a prime time to get your acquisition kits in your reader’s homes.