I received this very official looking, non-branded, snap pak direct mail kit – and it is exactly what you should be doing in the debt consolidation space. This is a very cost effective kit because it is only a single 8.5×11″ sheet. It also features a check design and security tint that peaks through the envelope window.

Snap pak kits feature tear off sides, and makes for a great way to engage a reader. They have to tear off the perforated edges to get inside of the kit. When you pair this with official design elements, it creates a kit that you can’t help but open.

If you think this is a great option for your next direct mail test, I agree. The inside messaging and design can be branded the way your company needs to. Be sure to follow the same tactics on the outside though, as well as an official security tint on the inside showing through the window.