This direct mail kit from North Dakota Game and Fish Department is a great non-profit direct mail package. The direct mail kit features a branded black and white logo on the outer envelope, and includes internal components that are straight to the point. These are all great ways to generate a response and keep costs low.

The outer envelope works well because it is branded. In this case, it is not a membership acquisition package, but a survey with a cause. Since I am passionate about my hobbies in the outdoors, having a branded kit works well to tell me exactly what this message represents.

The rest of the kit is straight forward. It contains a survey and a return envelope. The convenient part of the BRE is postage is already paid for by the organization. This means the reader does not need to pay for the return postage. It gives readers a better opportunity without having to spend any of their own money – which leads to better response rates.

Most non-profit organizations benefit from having branded kits. Finding the right target market is key when organizations with a cause go to market.