Thrivent Financial’s direct mail kit features a red stamp with the words “Time Sensitive…. Billing Notice Enclosed”. The red stamp infers to readers that this is an urgent message, and you should open the envelope. Creating a sense of urgency is a great tactic with direct mail kits to increase open rates. The reader is […]
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Category: Insurance
I received an AARP Special Offer kit with a double window outer envelope. Double window envelopes allow for more internal information to show through to the reader. This gives great opportunities to tease info and display offers while maintaining a single mail sort since the outer envelope design doesn’t change. If you’re able to print […]
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CAFCU auto & home insurance direct mail kit features a tip on card. The card increases thickness and weight of the kit, as well as builds a sense of intrigue to recipients since the heavy cards can come across as credit cards. You’ll also notice on the face of the outer envelope, the window features […]
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