The SoFi personal loans direct mail kit features a tip-on card. If you’re not familiar with the term tip-on card, think of a credit card glued in an area on the letter. Tip-on cards make a great addition to a direct mail piece to build up the sense of intrigue when they are implemented correctly. […]
Continue Reading
Category: Financial
Prosper’s debt consolidation direct mail kit features a faux check design at the top of the letter. The kit also features a heavy buckslip. The combination of these tactical direct mail elements work very well together to increase open rates. All direct mail kits with a window that use the faux check design have great […]
Continue Reading
Colony Associates debt consolidation kit features a faux check design at the top of the letter. The faux check design works well in the financial space because the security tints shows through the outer envelope (OE) window, increasing intrigue to readers and increasing open rates. See image below for the security tint teasing through the […]
Continue Reading
The Upstart personal loan direct mail kit features a handwritten font on three parts of the kit: the outer envelope, offer letter and second personal letter. Handwritten fonts offer huge benefits to direct mail kits by increasing levels of trust and credibility. You’ll notice here, on the outer envelope, that the message is personal to […]
Continue Reading
BBVA direct mail offer kit for their ClearPoints credit card that features an outer envelope, offer letter, 2-sided buckslip and terms & conditions letter.
Continue Reading