This direct mail kit features urgent and official tactical elements. Both of these design elements are beneficial for making a great kit with increased levels of open rates This kit is specifically a credit card statement direct mail kit from Capital One covering their business line with Cabela’s. Because this kit is a bill, it […]
Continue Reading
Category: Financial
This is another great tax season direct mail kit you can benefit from. This Health Equity kit includes tactical design elements that can be reproduced. Take note of the black box on the top left edge and the barcode in the lower right corner. The first quarter of the year has an influx in financial […]
Continue Reading
Here is a postcard that is effective for the early stages of direct mail marketing. Postcards can be extremely low cost. They also guarantee you have a medium to write a marketing message on. They also are a good way to start building a presence in the mailbox. Most postcards are produced on a digital […]
Continue Reading
This tax season direct mail kit is yet another great example of things to learn from. The outer envelope design is very minimal. It only features some copy on the back of the outer envelope. These are all great examples for things you could be doing to increase open rates. In my first article on […]
Continue Reading
Tax season is a great opportunity to learn how to create a great outer envelope design. The reason is because everyone in the workforce is looking for that W2 in their mailbox. They want to see that non-branded envelope so they can start filing their tax return for a large lump sum of cash. The […]
Continue Reading
This debt consolidation kit features official tactical elements and snap pak sides. Security tints showing through a window work extremely well. Also, Snap Pak’s engage the reader because they physically have to tear them off. I want to highlight in the below images how easy this kit folds together. It is a single 8.5″ x […]
Continue Reading
This debt consolidation direct mail kit features official design elements and a state themed approach to increase response. The state theme increases levels of personalization by getting down to the reader’s level of location. Combined with carefully chosen copy like “Qualifying Resident”, this makes for a great state themed personalized kit.
Continue Reading
This debt consolidation direct mail kit features a blind outer envelope and security tint. These two elements combined perform extremely well in the mailbox. The non-branded envelope doesn’t give anything away on the outside. The security tint intrigues the reader to open the envelope. On the inside, the faux check design features elements that peek […]
Continue Reading
I received this very official looking, non-branded, snap pak direct mail kit – and it is exactly what you should be doing in the debt consolidation space. This is a very cost effective kit because it is only a single 8.5×11″ sheet. It also features a check design and security tint that peaks through the […]
Continue Reading
Payoff’s direct mail kit features a well written copy tactic used in the financial and insurance spaces, “…in 3 Simple Steps”. This tactic has been used over and over for many years, and for a reason – it works! It comes to psychology, and why people process information the way they do. The term is […]
Continue Reading