CAFCU auto & home insurance direct mail kit features a tip on card. The card increases thickness and weight of the kit, as well as builds a sense of intrigue to recipients since the heavy cards can come across as credit cards.

You’ll also notice on the face of the outer envelope, the window features a reply by date. Reply by dates increase the sense of urgency, which in turn increases response rates. The window is also wider than normal, which teases the side of the card through the front of the envelope.

The CAFCU TruStage® Auto & Home Insurance Program direct mail kit works well in the insurance space. The sense of urgency and tip on card make this a great kit to generate responses.