LifeLock sends out a direct mail kit featuring the words “Second Attempt” faux stamped on the front of the envelope, as well as a very official looking outer envelope. The combination of urgency and officialism create a well put together direct mail kit. LifeLock also added a very interesting chrome sticker that shows through a […]
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Author: Nathan Selep
Payoff’s direct mail kit features a well written copy tactic used in the financial and insurance spaces, “…in 3 Simple Steps”. This tactic has been used over and over for many years, and for a reason – it works! It comes to psychology, and why people process information the way they do. The term is […]
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I received an AARP Special Offer kit with a double window outer envelope. Double window envelopes allow for more internal information to show through to the reader. This gives great opportunities to tease info and display offers while maintaining a single mail sort since the outer envelope design doesn’t change. If you’re able to print […]
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Today’s direct mail everyday piece highlights a Red Light Violation kit I received. The DM kit features a bright orange outer envelope that definitely stands out in the mail box when compared to all the other mail pieces. Creating a sense of urgency on your outer envelope trends high at increasing levels of open rates […]
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Today features the non-profit organization, Ducks Unlimited. DU is a wetland and waterfowl conservation organization built on matched funds originating from membership donations. Because membership is so important, especially acquisition of new members, their direct mail kits need to reflect back on their readers to make them feel important. In the non-profit space, large flat […]
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The SoFi personal loans direct mail kit features a tip-on card. If you’re not familiar with the term tip-on card, think of a credit card glued in an area on the letter. Tip-on cards make a great addition to a direct mail piece to build up the sense of intrigue when they are implemented correctly. […]
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Prosper’s debt consolidation direct mail kit features a faux check design at the top of the letter. The kit also features a heavy buckslip. The combination of these tactical direct mail elements work very well together to increase open rates. All direct mail kits with a window that use the faux check design have great […]
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Colony Associates debt consolidation kit features a faux check design at the top of the letter. The faux check design works well in the financial space because the security tints shows through the outer envelope (OE) window, increasing intrigue to readers and increasing open rates. See image below for the security tint teasing through the […]
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CAFCU auto & home insurance direct mail kit features a tip on card. The card increases thickness and weight of the kit, as well as builds a sense of intrigue to recipients since the heavy cards can come across as credit cards. You’ll also notice on the face of the outer envelope, the window features […]
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The Upstart personal loan direct mail kit features a handwritten font on three parts of the kit: the outer envelope, offer letter and second personal letter. Handwritten fonts offer huge benefits to direct mail kits by increasing levels of trust and credibility. You’ll notice here, on the outer envelope, that the message is personal to […]
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