The NRA Membership direct mail kit is another great example of filling the envelope completely with contents to increase the perceived level of value. This membership kit includes contents to proudly represent the non-profit organization, which many non-profits can benefit from. Let’s highlight a few of the items, but in the below photo gallery is […]
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Author: Nathan Selep
The Pella windows and doors direct mail kit features an interesting treatment to the outer envelope. The envelope is flood coated in black ink. Take a look at the images below of the face and back of the outer envelope. Standing out in the mailbox is a large part of how you increase open rates. […]
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The AT&T Internet and TV Bundle direct mail kit features a heavy paper stock on the letters. It also includes an invitation for a $300 rewards card. The heavier paper stock on the letters increases the thickness of the overall kit. Combined with the 2 ply rewards invitation, the amount of plies in this kit […]
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This debt consolidation kit features official tactical elements and snap pak sides. Security tints showing through a window work extremely well. Also, Snap Pak’s engage the reader because they physically have to tear them off. I want to highlight in the below images how easy this kit folds together. It is a single 8.5″ x […]
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This debt consolidation direct mail kit features official design elements and a state themed approach to increase response. The state theme increases levels of personalization by getting down to the reader’s level of location. Combined with carefully chosen copy like “Qualifying Resident”, this makes for a great state themed personalized kit.
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Thrivent Financial’s direct mail kit features a red stamp with the words “Time Sensitive…. Billing Notice Enclosed”. The red stamp infers to readers that this is an urgent message, and you should open the envelope. Creating a sense of urgency is a great tactic with direct mail kits to increase open rates. The reader is […]
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When a person receives a direct mail kit, first impressions are extremely important. The first thing a person sees is the envelope, and anything that shows through a front window. But increasing the perceived value of your kit by making it more intricate could increase open rates. I received an extremely intricate direct mail kit […]
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Printing on a digital press allows endless capabilities for hyper-personalized variability. If your current print vendor has digital printing resources, chances are you still may not be utilizing the full variable capabilities. Not only should you be able to variably change copy, offers and layouts, you also have the ability to variably interchange images on […]
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This debt consolidation direct mail kit features a blind outer envelope and security tint. These two elements combined perform extremely well in the mailbox. The non-branded envelope doesn’t give anything away on the outside. The security tint intrigues the reader to open the envelope. On the inside, the faux check design features elements that peek […]
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I received this very official looking, non-branded, snap pak direct mail kit – and it is exactly what you should be doing in the debt consolidation space. This is a very cost effective kit because it is only a single 8.5×11″ sheet. It also features a check design and security tint that peaks through the […]
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