Here is a postcard that is effective for the early stages of direct mail marketing. Postcards can be extremely low cost. They also guarantee you have a medium to write a marketing message on. They also are a good way to start building a presence in the mailbox.

Most postcards are produced on a digital printing press. Digital printing allows for high levels of variability. This means that messages and images can change out depending on individual or group. It can be tough with a postcard because if you get too personal, readers can feel their private information is at stake.

Postcards are a great first step to direct mail marketing when budget is crucial. Be sure that when you are mailing postcards, you also factor in testing cells so you can determine the best performing kit. The best way to start a campaign is having a minimum of two versions to test against each other.