This direct mail kit features urgent and official tactical elements. Both of these design elements are beneficial for making a great kit with increased levels of open rates

This kit is specifically a credit card statement direct mail kit from Capital One covering their business line with Cabela’s. Because this kit is a bill, it is branded for that reason.

I want to touch on the maroon copy that reads “Statement Enclosed”. This is important copy that increases intrigue to readers. Since it is also red, the level of urgency is heightened. These are great elements of a direct mail kit.

In the below image, you’ll notice the envelope is pretty plain. There is a couple of items that are print plant reference codes. There are also icons about recycling and FSC certified paper, which are most likely a business model that Capital One stands by for ethical reasons.

I hope these features on the face of the envelope strike up a creative conversation. The sense or urgency and the official elements are great ideas for your next direct mail test.