Here is a ComEd utilities bill that I think you can all benefit from seeing. The utilities bill is something I think speaks for itself. It’s a bill. If you want people to open a direct mail kit, make the envelope look like a bill.

In the below image, you can see what other information that ComEd includes. This gives you more real estate for additional marketing information you may feel is necessary. Be careful how much information you give away on your outer envelope though! Too much info on the envelope means a drop in open rates.

The official elements of this kit really perform well in the mailbox. These elements perform well because they are all used in the bill setting, which everyone pays attention to with their mailbox contents.