The AT&T Internet and TV Bundle direct mail kit features a heavy paper stock on the letters. It also includes an invitation for a $300 rewards card.

The heavier paper stock on the letters increases the thickness of the overall kit. Combined with the 2 ply rewards invitation, the amount of plies in this kit are a whopping total of 7. This is a thick kit, that stands out compared to the standard number ten envelope kits most people receive.

The two letters below double up on the bundle offer. In the telecommunications space, it’s hard to get people to switch services unless there is a price savings opportunity. It is a gamble to put the offer out there, unless you know your offer can’t be beat.

The other interesting piece of the direct mail kit is the below invitation. Not only does AT&T advertise cost savings by bundling internet and television, but they also throw in an additional $300 reward card offer.

The invitation works well, like a buckslip or a tip-on card would. It’s small enough to save for a later date, but it’s still large enough that it won’t get lost. Sometimes the sell cycle takes some time once an initial marketing advertisement reaches in-home. Having a reminder to save for later, keeps you product or service in front of the customer longer, until they’re ready to convert.