This debt consolidation direct mail kit features a blind outer envelope and security tint. These two elements combined perform extremely well in the mailbox. The non-branded envelope doesn’t give anything away on the outside. The security tint intrigues the reader to open the envelope.

On the inside, the faux check design features elements that peek through the envelope window. Key elements to call out are the obvious security tint, but also simple words like “pay to the order of”. Another element to call out is the well placed faux routing and account number that peak at the bottom of the envelope window.

This is a great concept to try out in your next test cell. Remember to keep the envelope non-branded (even the back), and feature tactical elements like security tints, well written copy and design elements.