This direct mail kit features urgent and official tactical elements. Both of these design elements are beneficial for making a great kit with increased levels of open rates This kit is specifically a credit card statement direct mail kit from Capital One covering their business line with Cabela’s. Because this kit is a bill, it […]
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Here is a ComEd utilities bill that I think you can all benefit from seeing. The utilities bill is something I think speaks for itself. It’s a bill. If you want people to open a direct mail kit, make the envelope look like a bill. In the below image, you can see what other information […]
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This is a very simple direct mail kit. If you tend to have direct mail kits that are branded and, or filled with colors, this is a great test option to break the mold. This kit features an almost completely plain envelope. The inside elements are what show through the windows of the envelope. You’ll […]
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Here is a non-profit direct mail kit from The League Of Willful Cancer Fighters. This kit features handwritten fonts and multiple marketing documents. These are all items that increase open and response rates. This full direct mail kit features multiple marketing documents. It includes a letter, brochure, reply form and a business return envelope (BRE). […]
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This is another great tax season direct mail kit you can benefit from. This Health Equity kit includes tactical design elements that can be reproduced. Take note of the black box on the top left edge and the barcode in the lower right corner. The first quarter of the year has an influx in financial […]
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The AT&T greeting card direct mail kit is perfect for around the holiday season. Many people are receiving holiday greeting cards from family and friends in their mailboxes. This is a great opportunity to develop a kit like this for acquisition marketing. The size of this direct mail kit perfectly matches a standard greeting card […]
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Here is a postcard that is effective for the early stages of direct mail marketing. Postcards can be extremely low cost. They also guarantee you have a medium to write a marketing message on. They also are a good way to start building a presence in the mailbox. Most postcards are produced on a digital […]
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This tax season direct mail kit is yet another great example of things to learn from. The outer envelope design is very minimal. It only features some copy on the back of the outer envelope. These are all great examples for things you could be doing to increase open rates. In my first article on […]
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Tax season is a great opportunity to learn how to create a great outer envelope design. The reason is because everyone in the workforce is looking for that W2 in their mailbox. They want to see that non-branded envelope so they can start filing their tax return for a large lump sum of cash. The […]
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This direct mail kit from North Dakota Game and Fish Department is a great non-profit direct mail package. The direct mail kit features a branded black and white logo on the outer envelope, and includes internal components that are straight to the point. These are all great ways to generate a response and keep costs […]
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